ABSTRACT
This study explores the similarities and differences of cultural values
among the Malay, Chinese, and Indian management employees in
Malaysia, mainly via a case study of Nestlé in Malaysia, one of the
major multinational organisations in the country. Qualitative approach
was taken where 13 management employees were interviewed. This
study shows several new patterns of cultural values emerging among the
employees of Nestlé in Malaysia. Primarily, it extends the literature, by
providing further understanding on the issues of cultural values on the
Malaysian society.
This study explores the similarities and differences of cultural values
among the Malay, Chinese, and Indian management employees in
Malaysia, mainly via a case study of Nestlé in Malaysia, one of the
major multinational organisations in the country. Qualitative approach
was taken where 13 management employees were interviewed. This
study shows several new patterns of cultural values emerging among the
employees of Nestlé in Malaysia. Primarily, it extends the literature, by
providing further understanding on the issues of cultural values on the
Malaysian society.
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