RESEARCH FINDINGS

In order to find the similarities and differences across the ethnic backgrounds,
employees were asked about the values they adopted before and after they joined
the organization. All these cultural values are summarised accordingly in Figure 1
and Figure 2.
Throughout the interviews, several similar cultural values shared by the three
races were discovered. However, there were no cultural values mentioned specifically
by each set of race. Of all the values, there was only one value, Politeness (Sopan-
Figure 1 Important Values and Beliefs of the Malays, Chinese and Indians
Before They Joined Nestlé in Malaysia
• •
•
• Ambitious
• Filial Piety
• Honesty
• Knowledgeable
• Trustworthiness
Piousness Rituals and
Traditions
Politeness
(sopan-santun)
Indians